This is a temporary file.  A nice bunch of hackers decided to turn my website into an ad for rather dubious potions that claimed amazing abilities to enhance male virility.  Suffice is to say I didn't sign up.  So in the interim, you have my CV or resume, depending on your inclination.

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SIMON D. GREENMAN

PROFESSIONAL SUMMARY

Simon Greenman has 20 years of international experience in founding and growing online media businesses, including the co-founding of the MapQuest.com service.  He is a seasoned General Manager and is currently MD Online at European Directories, a local search and lead generation company.  He has responsibility for a €200M+ online revenue stream generated from 20M unique visitors across leading media properties in eight European countries.  Previously he was based in the US where he led online at Dex Media, a $1.6B US directory company backed by the Carlyle group.  He was part of the management team that completed a NYSE IPO of the business in 2004 and then sold to R.H. Donnelley for $10B.  His experience spans the complete company life-cycle from start-up to early stage growth to IPO to public company.  He is experienced in media company transformation having led many intrapreneurial ventures.  He is also a recognized expert in local search and email.  He is active in the entrepreneurial community, sitting on multiple online company boards.  He holds a MBA from Harvard and a BA in Computing and Artificial Intelligence from the University of Sussex.

BOARD EXPERIENCE

• Board Advisor, Krillion (Hummer Winblad lead investor), Mountain View, CA, US Jul 2006 – Present
• Board Observer, Spotzer (Sierra Ventures lead investor), Amsterdam, Netherlands Nov 2007 - Present
• Board Member, Tupalo (i5 Ventures and Herold GmbH lead investors), Vienna, Austria June 2009 - Present

PROFESSIONAL EXPERIENCE

EUROPEAN DIRECTORIES.  London, UK.  APR 2007 - PRESENT

Managing Director, Online (reporting to CEO)

Member of the Executive Committee of this local search and lead generation company with €700M in annual turnover, 4,500 employees, and reach to 750,000 SMBs across eight European countries.  Mandate to transform the business to an online business, targeting 50% online revenue share by 2013.  Key responsibilities / achievements:  

• Online Strategy and Planning.  Responsible for online strategy, planning and analysis.  
• Online Business Development.  Responsible for group online business development activities, including partnerships with mobile, search engine and other media companies.  Led the recently announced Skype partnership that won the 2009 eConsultancy award for innovation in lead generation. 
• Advertising Products and Go-To-Market.  Launch and management of multiple new advertiser products, incl. SEM, Skype, Video and IYP across 2,500+ person sales channel.  Revenue growth from €120M - €230M.    
• Online Consumer Usage and Products.  Launch and management of multiple media properties across eight operating countries.  Traffic growth 20% CAGR to 20M unique visitors.  Mobile traffic growth 500%+.
• Operations and Technology. Develop appropriate operational processes, resources, and technologies to scale the growth of the online business across eight operating companies. 
• Public and Investor Relations.  Attend board meetings, extensive external investor presentations and public relations work. 

R.H. DONNELLEY (NYSE:RHD) (formerly DEX MEDIA, INC.)  Denver, CO, USA.  JAN 2004 - JAN 2007                                       

SVP Digital (reporting to CEO), previously VP Internet (reporting to CMO)

Officer of RHD and member of the Executive Committee of this Fortune 1000 company that offers industry-leading Yellow Pages and Internet solutions.  Brought into Dex Media, a Carlyle and WCAS portfolio company, to help position it for an IPO that raised over USD$1B and was then integral to subsequent USD$10B+ sale to R.H. Donnelley.  Key responsibilities and achievements in this General Management role:  

• Strategy.  Responsible for overall Internet strategy with a particular focus on evolution and repositioning of company from a print centric to a multi-media organisation.  
• Business and Corporate Development.  Led multiple innovative and value creating partnerships, incl. well recognized partnerships with Google and Yahoo!   Multiple corporate development activities.  
• Sales and Advertising Products.  Launched multiple online advertising products, incl. SEM, IYP and Web Site products.  Total revenue growth 300%+ to USD$100M.  Growth through 1,800+ person sales channel.  
• Online Consumer Usage and Products.  Grew Dex online media property to number one usage in segment and geography through multiple product introductions and mangment of $10M+ online marketing traffic budget.    
• Public and Investor Relations.  Extensive public and investor relations, including key role in IPO and sale. Frequent Wall St analyst meetings, industry speaking, board presentations and media byline author. 

INDEPENDENT MARKETING & BUSINESS DEVELOPMENT.  Denver, CO.  FEB 2001 - JAN 2004                                       

Independent Consultant

Successful independent consultancy to online and biotech high-tech companies focused on growth strategies through the use of directory and online advertising technologies and products: 

• Quris, a Charles Schwab Company (reporting to CEO).  Sep 2002 - Jan 2004.  Acting VP Marketing / Business  Development for a leading permission email agency providing strategic, integrated interactive marketing programs to Fortune 1000 clients.  Introduced widely-acclaimed email direct marketing products and solutions.  Extensive PR, branding and media coverage work along with channel and partnership development.  Company subsequently acquired by Merkle – a direct marketing firm. 
• AOL / MapQuest (reporting to GM).  May 2003 - Dec 2003.  Retained to develop consumer and advertiser product growth strategies, with a particular emphasis on local search and IYP directory strategies. 
• Asterand, Inc (LON:ATD) (reporting to CEO). Feb 2001 - Oct 2002.  Strategy  / operations consultancy, then retained to build the operations of this genomics directory start-up, founded mid 2000.  Management of staff of 20, raised $5M+, revenue growth from USD$0 to USD$3.0M. Company went public in reverse merger in 2005 and was FT number one performing UK stock in 2008. 

LOCAL MATTERS (formerly called Webb Interactive). Denver, CO.  JUL 1999 - JAN 2001                                       

General Manager, Local Search Business (reporting to CEO)

General Manager with responsibility for sales, business development, and new product development.  Grew revenues from USD$0 to USD$4M growth in first 18 months of launch.  Involved in extensive fund raising, PR, and external communications.  Business group subsequently acquired by Local Matters.    

MAPQUEST.COM (formerly R.R. DONNELLEY)  Denver, CO / Lancaster, PA.  JAN 1994 - JAN 1998                                       

Co-founder, VP Technology & Product Management (reporting to GM of MapQuest.com service)

One of the founding members of the intrapreneurial team that launched the MapQuest.com service within the new media group of R.R. Donnelley.  MapQuest had a successful IPO in May 1999, valuing the company at circa USD$0.5B IPO, and was subsequently acquired by AOL for USD$1.1B in Dec1999.  Activities included: 

• Product Management.  Responsible for initial design of the MapQuest.com site and private label products. 
• Technology Management.  Responsible for engineering and project teams that delivered the MapQuest.com service, and also multiple technology solutions across CD ROM, kiosk, call centers and online. 
• Professional Services.  Responsible for professional services team delivering multiple custom technology solutions, including Yahoo! and Travelocity along with other early leading Internet pioneers. 

GEOVISION SYSTEM LTD.  London, UK.  JUN 1992 - JAN 1994                                       

Technology Consultant and Business Development Manager                                                            

Invited to be one of the founding members of the team that launched the European operations of this Canadian ERP company specialising in Geographical Information (GIS) systems.  Responsibilities included business development, technical consultancy and development, sales support, and reseller channel development with IBM and Unisys. 

ACCENTURE.  London, UK.  MAY 1990 - MAY 1992                                       

Project Management and Technology Consultant

Extensive project management, technical development, and change management for the delivery of large enterprise systems for utility and government clients. 

EDUCATION

HARVARD UNIVERSITY GRADUATE SCHOOL OF BUSINESS ADMINISTRATION.  1998-1999

Masters of Business Administration.  Recognized as #1 “MBA Draft for New Economy” by Industry Standard.

UNIVERSITY OF SUSSEX.  Brighton, England.  1986-1989

First Class Honors (BA) in Computing and Artificial Intelligence. 

OTHER 

Simon is an experienced marathon runner.  He is married and lives in London with his wife Judy who is a compliance lawyer at Microsoft. They travel extensively.  He is active in the entrepreneurial community. 

CONTACT 

s g r e e n m an (at symbol) g m a i l . c o m

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